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According to BBC News, social networking sites are uniquely positioned to make money by matching people to products. Some tips: Always use maximum privacy settings. With all of the technologies available to marketers today, have we lost that personal touch? If the services are free, then, how do social networking websites earn such staggering sums of money? Join VP of Content Marketing for ON24, Mark Bornste. By using it responsibly and encouraging your children to do the same, you can harness the benefits of social networking while avoiding the drawbacks. Since you generate content on a social networking site that indicates your interests, social and work background, and a great deal of other information about your personal preferences, the social. Hyper-networking was also associated with depression, substance abuse, poor sleep patterns, suicide and poor academic performance. Make household rules about social networking and enforce them. Using the algorithm, researchers were able to infer many personal traits merely from friend lists, including educational level, university attended, hometown and other private data. Social media has changed the way people interact. Diminishing Privacy While many users feel their personal data is safe on social networking sites because they have set high levels of security settings, research suggests this is not the. Tagging can also serve as an invasion of privacy. Negative Health Consequences A 2010 Case Western Reserve School of Medicine study showed hyper-networking (more than three hours on social networks per day) and hyper texting (more than 120 text. As people spend increasing amounts of time on social networks, they experience less face-to-face interaction. Exposing children to online predators Creating a culture in which a single mistake such as a racy picture or poorly thought-out comment can cause irreparable harm to your reputation. Deciding whether you or your children will use social networking is an individual choice. According to a 2010 Northeastern University and Max Planck Institute for Software Systems study, researchers created an algorithm to discover an individual's personal attributes by examining the one thing that. Many social networking sites regularly make changes that require you to update your settings in order to maintain your privacy, and frequently it is difficult to discover how enable settings. Providing information that increases the risk of identity theft Creating a platform for cyber bullying Decreasing the Impact It is inherent on the individual to use social networking constructively, and. When social networking sites have a "tagging" option, unless you disable it, friends or acquaintances may be able to tag you in posts or photographs that reveal sensitive data. In many ways, social media has led to positive changes in the way people communicate and share information; however, it has a dark side, as well. Social networking can sometimes result in negative outcomes, some with long-term consequences. Because of this, many users do not realize how much private information they are allowing to become public by not re-evaluating settings every time the network makes a change. Be cautious about what you share on social networking sites. Agile Marketing 101 In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to. Decreasing productivity as workers habitually check social networking sites while they should be working. Mashable Business, Facebook earned 1.6 billion in revenues in the first half of 2011, and was on pace to achieve more than 3 billion in revenues by year end. Allowing the spread of misinformation that may be perceived as fact even in light of evidence to the contrary. Some of the harmful effects people suggest social networking has that have not yet yielded conclusive study results include: Encouraging poor grammar, usage, and spelling. Do not allow strangers into your social networks. Webinars On Demand How To Build an Engagement-Driven Demand Gen Strategy in 2017. Here to Stay While social networking has clearly demonstrable negative impacts, it is most likely here to stay. People As Products According to e-Marketer, global social networking revenues will exceed Most social networking sites like Facebook, Twitter, Tumblr, and many others offer their services to members for free. The answer is that you, the social network user, is the product these online giants sell to generate revenue. Minimize the time you and your children spend social networking. Educate your children about the potential hazards of social networking. In fact, a University of Illinois at Chicago School of Medicine animal study showed social isolation impaired brain hormones, which is the likely reason socially isolated people experience tremendous levels. Monitor your children's social networking use and friend lists. Isolation While on the surface it appears social networking brings people together across the Internet, in a larger sense it may create social isolation, according to a.